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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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Brand image
Herkunftsbezeichnung
Markenimage
123
Consumer behaviour
93
Konsumentenverhalten
93
Brand management
86
Markenführung
86
Brand
48
Markenartikel
48
Advertising effects
19
Werbewirkung
19
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
12
Marketingmanagement
12
Brand extension
9
Markentransfer
9
brand equity
9
Emotion
7
Experiment
7
Social Web
7
Social web
7
USA
7
United States
7
Branding
6
Internet marketing
6
Online-Marketing
6
Perception
6
Personality psychology
6
Persönlichkeitspsychologie
6
Wahrnehmung
6
International marketing
5
Internationales Marketing
5
Viral marketing
5
Virales Marketing
5
branding
5
Advertising
4
Brand loyalty
4
Confidence
4
Corporate reputation
4
Firmenimage
4
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Undetermined
64
Free
5
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Article
123
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Article in journal
122
Aufsatz in Zeitschrift
122
Language
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English
123
Author
All
Batra, Rajeev
4
Völckner, Franziska
4
Bagozzi, Richard P.
3
Klink, Richard R.
3
Kwak, Hyokjin
3
Lehmann, Donald R.
3
Pogacar, Ruth
3
Puzakova, Marina
3
Steenkamp, Jan-Benedict E. M.
3
Ahuvia, Aaron
2
Ailawadi, Kusum L.
2
Balachander, Subramanian
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Breugelmans, Els
2
Cleeren, Kathleen
2
Dawar, Niraj
2
Dens, Nathalie
2
Eilert, Meike
2
Guha, Abhijit
2
Gunasti, Kunter
2
Heerde, Harald J. van
2
Kalaignanam, Kartik
2
Kouril, Michal
2
Kushwaha, Tarun
2
Liu, Maggie Wenjing
2
Lowrey, Tina M.
2
MacInnis, Deborah J.
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Nunes, Joseph C.
2
Pelsmacker, Patrick de
2
Rocereto, Joseph F.
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Swaminathan, Vanitha
2
Trump, Rebecca K.
2
Walker Reczek, Rebecca
2
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Published in...
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
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ECONIS (ZBW)
123
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1
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123
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
6
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
10
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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