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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"deu"
~language:"eng"
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Category Management
15
Category management
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Retail assortment
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category management
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing research : JMR
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Retail supply chain management : quantitative models and empirical studies
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
3
Journal of the Operational Research Society : OR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrial and corporate change
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Journal of marketing management : MM
2
Kompetenzen für Supply Chain Manager : mit 8 Tabellen
2
POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Akzente
1
Beschaffungs-Controlling : [Grundsätze und Konzepte zur Optimierung von Einkauf, Beschaffung und Lieferantenmanagement ; Praxisbeispiele aus unterschiedlichen Branchen ; Instrumente, Handlungsempfehlungen und Möglichkeiten der IT-Unterstützung]
1
Brand management ; Vol. 4
1
Business and Economic Horizons (BEH)
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ECONIS (ZBW)
15
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1
Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
Saved in:
2
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
3
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
4
Outsourcing retail pricing to a category captain : the role of information firewalls
Nijs, Vincent R.
;
Misra, Kanishka
;
Hansen, Karsten T.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10010337966
Saved in:
5
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
6
Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish
;
Sahgal, Anna
;
Mathur, Sharat K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
Saved in:
7
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
8
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
9
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
10
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
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