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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Search: subject:"Management"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
332
Konsumentenverhalten
332
Relationship marketing
224
Brand management
193
Markenführung
193
Marketing management
136
Marketingmanagement
136
Brand image
125
Markenimage
125
Brand
82
USA
77
United States
77
Customer satisfaction
73
Kundenzufriedenheit
73
Social Web
58
Social web
58
Dienstleistungsqualität
49
Lieferantenmanagement
49
Service quality
49
Supplier relationship management
49
Advertising effects
45
Werbewirkung
45
Internet marketing
42
Online-Marketing
42
Innovation
34
Marketing
34
Selling
34
Verkauf
34
Corporate Social Responsibility
32
Corporate social responsibility
32
Salespeople
32
Verkaufspersonal
32
Customer service
31
Kundenservice
31
Viral marketing
31
Virales Marketing
31
B-to-B-Marketing
29
Business-to-business marketing
29
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Undetermined
135
Free
33
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Article
279
Book / Working Paper
3
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Article in journal
282
Aufsatz in Zeitschrift
282
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
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English
282
Author
All
Kumar, V.
11
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Ruyter, Ko de
4
DelVecchio, Devon
3
Fornell, Claes
3
Haws, Kelly L.
3
Kuanr, Abhisek
3
Lilien, Gary L.
3
Ndubisi, Nelson Oly
3
Neslin, Scott A.
3
Pradhan, Debasis
3
Reinartz, Werner J.
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Yi, Youjae
3
Ahearne, Michael
2
Ailawadi, Kusum L.
2
Al-Nabhani, Khalid
2
Alavi, Sascha
2
Arnold, Mark J.
2
Bauer, Brittney C.
2
Bleier, Alexander
2
Bornemann, Torsten
2
Brown, Tom
2
Chan, Kimmy Wa
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
Darley, William K.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
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Published in...
All
Journal of marketing
Psychology & marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
281
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
Journal of strategic marketing
194
The service industries journal
191
Journal of the Academy of Marketing Science
188
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
136
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Cogent business & management
111
Gabler Edition Wissenschaft
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
84
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
282
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1
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282
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
10
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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