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~isPartOf:"Journal of marketing"
~isPartOf:"Readings in basic marketing"
~person:"Kotler, Philip"
~person:"Moorman, Christine"
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Search: person:"Kotler, Philip"
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Kotler, Philip
Moorman, Christine
Levy, Sidney J.
3
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Journal of marketing
Readings in basic marketing
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
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Marketing management : a quarterly business management publication of the American Marketing Association
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Business Horizons
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Business horizons
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Journal of Business Strategy
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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The Prentice-Hall series in marketing
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The evolution of nonprofit marketing
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Applications of the sciences in marketing management
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California management review
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Does marketing need reform? : fresh perspectives on the future
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Holt, Rinehart and Winston marketing series
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Journal of Consumer Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIT sloan management review
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Marketing management and the decision sciences: theory and applications
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ECONIS (ZBW)
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1
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
2
Reinventing Marketing to Manage the Environmental Imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-136
Persistent link: https://www.econbiz.de/10009175030
Saved in:
3
Section III: How Do Firms Relate to Their Markets? - Marketing in the Network Economy
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of marketing
63
(
1999
),
pp. 146-163
Persistent link: https://www.econbiz.de/10005964036
Saved in:
4
The marketing of social causes : the first 10 years
Fox, Karen F. A.
;
Kotler, Philip
- In:
Journal of marketing
44
(
1980
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10002170368
Saved in:
5
Strategies for introducting marketing into nonprofit organizations
Kotler, Philip
- In:
Journal of marketing
43
(
1979
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10002240488
Saved in:
6
Behavioral models for analyzing buyers
Kotler, Philip
- In:
Journal of marketing
29
(
1965
)
4
,
pp. 37-45
Persistent link: https://www.econbiz.de/10002238466
Saved in:
7
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Journal of marketing
33
(
1969
)
1
,
pp. 10-15
Persistent link: https://www.econbiz.de/10002238553
Saved in:
8
Buying is marketing too!
Kotler, Philip
;
Levy, Sidney J.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 54-59
Persistent link: https://www.econbiz.de/10002238934
Saved in:
9
A generic concept of marketing
Kotler, Philip
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
Saved in:
10
The major tasks of marketing management
Kotler, Philip
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 42-49
Persistent link: https://www.econbiz.de/10002239538
Saved in:
1
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