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~isPartOf:"Journal of marketing"
~isPartOf:"Research memorandum / METEOR"
~isPartOf:"The connected customer : the changing nature of consumer and business markets"
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Search: "Stremersch, Stefan"
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Stremersch, Stefan
18
Landsman, Vardit
4
Camacho, Nuno
3
Binken, Jeroen L.G.
2
Hoffman, Donna L.
2
Moreau, C. Page
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Journal of marketing
Research memorandum / METEOR
The connected customer : the changing nature of consumer and business markets
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
ERIM report series research in management
19
ERIM Report Series Research in Management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
MSI reports : working paper series
8
Journal of marketing research : JMR
7
Marketing Science
7
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Serie Research Memoranda
2
Services management : an integrated approach
2
ERIM Inaugural Address Series Research in Management
1
Explanatory frameworks : economics, geography, social analysis
1
Handbook of research on new product development
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Operations research, Management science : OR MS ; the international literature digest
1
Report / Marketing Science Institute
1
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
1
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
11
OLC EcoSci
7
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1
The rise of new technologies in marketing : a framework and outlook
Hoffman, Donna L.
;
Moreau, C. Page
;
Stremersch, Stefan
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012794724
Saved in:
2
Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
Saved in:
3
Faculty research incentives and business school health : a new perspective from and for marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012608642
Saved in:
4
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
5
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
6
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
Saved in:
7
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
Saved in:
8
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 39-55
Persistent link: https://www.econbiz.de/10009796379
Saved in:
9
The connected patient
Camacho, Nuno
;
Landsman, Vardit
;
Stremersch, Stefan
- In:
The connected customer : the changing nature of …
,
(pp. 107-139)
.
2010
Persistent link: https://www.econbiz.de/10003951887
Saved in:
10
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003860851
Saved in:
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