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~isPartOf:"Journal of marketing"
~isPartOf:"Service business"
~subject:"Brand image"
~subject:"Customer satisfaction"
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Search: subject_exact:"Corporate reputation"
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Brand image
Customer satisfaction
Corporate reputation
12
Firmenimage
12
Brand management
5
Markenführung
5
Consumer behaviour
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Konsumentenverhalten
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4
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Arbeitspsychologie
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Customer-based brand equity (CBBE)
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Dienstleistungsqualität
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Emerging economies
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Huang, Ming-Hui
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Huerta-Álvarez, Rocío
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Journal of marketing
Service business
Journal of business research : JBR
23
Journal of retailing and consumer services
21
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
11
Corporate reputation review : an international journal
10
The journal of product & brand management
10
International journal of contemporary hospitality management
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing intelligence & planning
7
Corporate reputation review
6
Journal of hospitality marketing & management
6
Economic research
5
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of financial services marketing : JFSM
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of the Academy of Marketing Science
5
Cogent business & management
4
Corporate communications : an international journal
4
Journal of Islamic marketing
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Psychology & marketing
4
Qualitative market research : an international journal
4
The journal of applied business research
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The journal of consumer marketing
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The journal of services marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Tourism management : research, policies, practice
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of retail and distribution management
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International marketing review
3
Journal of marketing communications
3
Journal of marketing for higher education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.
;
Fuentes-Blasco, María
; …
- In:
Service business
15
(
2021
)
3
,
pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
Saved in:
3
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
4
The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry
Pérez, Andrea
;
Martínez, Patricia
;
Rodríguez del …
- In:
Service business
7
(
2013
)
3
,
pp. 459-481
Persistent link: https://www.econbiz.de/10009776966
Saved in:
5
How images of other consumers influence subsequent taste perceptions
Poor, Morgan
;
Duhachek, Adam
;
Krishnan, H. Shanker
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
Saved in:
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