Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Jesús J. Cambra-Fierro, María Fuentes-Blasco, Rocío Huerta-Álvarez, Ana Olavarría
| Year of publication: |
2021
|
|---|---|
| Authors: | Cambra-Fierro, Jesús J. ; Fuentes-Blasco, María ; Huerta-Álvarez, Rocío ; Olavarría, Ana |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 3, p. 467-491
|
| Subject: | Customer-based brand equity (CBBE) | Corporate reputation | Satisfaction | Customer engagement | Experiential services | Emerging economy | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Schwellenländer | Emerging economies | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Firmenimage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-021-00448-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012620100