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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Gil Saura, Irene"
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Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Gil Saura, Irene
Guzman, Francisco
10
Grewal, Dhruv
8
Fetscherin, Marc
7
Palmatier, Robert W.
7
Grappi, Silvia
6
Johnson, Lester W.
6
Kumar, V.
6
MacInnis, Deborah J.
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Wiedmann, Klaus-Peter
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Schreier, Martin
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
5
Walker Reczek, Rebecca
5
White, Katherine
5
Zarantonello, Lia
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Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
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Hamilton, Ryan
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Houston, Mark B.
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Kang, Jiyun
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Phau, Ian
4
Romani, Simona
4
Sarkar, Abhigyan
4
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Journal of marketing
The journal of brand management : an international journal
The journal of product & brand management
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
International journal of hospitality management
2
International journal of retail and distribution management
2
International journal of retail & distribution management
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
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Management decision : MD
1
Market : review for marketing theory and practice
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of services marketing
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ECONIS (ZBW)
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1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
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