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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Brand management
Consumer behaviour
1,037
Konsumentenverhalten
1,037
Markenführung
604
Brand image
503
Markenimage
503
Brand
385
Markenartikel
381
Beziehungsmarketing
231
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231
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125
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125
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105
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105
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89
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80
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Guzman, Francisco
10
Fetscherin, Marc
7
Johnson, Lester W.
6
Baxter, Stacey M.
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Zarantonello, Lia
5
Abratt, Russell
4
Dwivedi, Abhishek
4
Grappi, Silvia
4
Kara, Selcan
4
Loureiro, Sandra Maria Correia
4
Taute, Harry A.
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Wiedmann, Klaus-Peter
4
Azar, Salim L.
3
Bagozzi, Richard P.
3
Butcher, Luke
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jung, Sojin
3
MacInnis, Deborah J.
3
Machado, Joana César
3
Mirzaei, Abas
3
Phau, Ian
3
Pinto, Diego Costa
3
Rindell, Anne
3
Romani, Simona
3
Ross, William T.
3
Roy, Subhadip
3
Sarkar, Abhigyan
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Sreejesh, S.
3
Swaminathan, Vanitha
3
Vernuccio, Maria
3
Wallace, Elaine
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
410
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
SpringerLink / Bücher
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
604
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604
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
10
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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