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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
626
Konsumentenverhalten
626
Brand management
307
Markenführung
307
Brand image
254
Markenimage
254
Brand
206
Markenartikel
204
Beziehungsmarketing
128
Relationship marketing
128
Social Web
63
Social web
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Internet marketing
55
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Luxusgüter
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Marketing management
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Marketingmanagement
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Advertising
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Persönlichkeitspsychologie
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Moharana, Tapas Ranjan
2
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Allen, Chris T.
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Anderson, Alastair
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Berger, Jonah
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1
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Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
103
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
9
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ECONIS (ZBW)
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21
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
22
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
23
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
24
Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
Saved in:
25
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
26
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
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