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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"mul"
~subject:"Japan"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Japan
Konsumentenverhalten
Consumer behaviour
572
USA
166
United States
166
Beziehungsmarketing
159
Relationship marketing
159
Brand image
133
Brand management
133
Markenführung
133
Markenimage
133
Marketing management
123
Marketingmanagement
123
Social Web
86
Social web
86
Brand
84
Markenartikel
84
Marketing
73
Internet marketing
70
Online-Marketing
70
Advertising effects
66
Customer satisfaction
66
Kundenzufriedenheit
66
Werbewirkung
66
Advertising
60
Werbung
60
Innovation
53
Viral marketing
52
Virales Marketing
52
Einzelhandel
50
Retail trade
50
Theory
46
Lieferantenmanagement
45
Online retailing
45
Online-Handel
45
Supplier relationship management
45
Theorie
45
New product development
44
Produktentwicklung
44
Dienstleistungsqualität
43
Preismanagement
43
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Article
574
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2
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Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
576
Case study
2
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Conference paper
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2
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Houston, Mark B.
5
Lysonski, Steven
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Chan, Kara
4
Dahl, Darren W.
4
Durvasula, Srinivas
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Cui, Geng
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Guzman, Francisco
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of marketing
The journal of consumer marketing
Journal of business research : JBR
1,987
Journal of retailing and consumer services
1,930
International journal of consumer studies
763
International journal of hospitality management
725
Psychology & marketing
662
Journal of the Japanese and international economies : an international journal ; JJIE
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Japan and the world economy : international journal of theory and policy
509
Asia Pacific journal of marketing and logistics
398
The journal of product & brand management
392
The journal of brand management : an international journal
356
Management science : journal of the Institute for Operations Research and the Management Sciences
353
European journal of marketing : EJM
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Applied economics
335
Journal of travel and tourism marketing
333
Journal of international consumer marketing
322
Tourism management : research, policies, practice
320
Technological forecasting & social change : an international journal
316
Journal of marketing management : MM
308
Journal of retailing
304
Journal of marketing communications
301
Cogent business & management
300
The international review of retail, distribution and consumer research
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
290
Journal of the Academy of Marketing Science
289
Journal of fashion marketing and management
286
Journal of consumer behaviour : an international research review
283
Journal of business ethics : JOBE
278
Japan labor review
274
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
257
Young consumers : insight and ideas for responsible marketers
257
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Source
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ECONIS (ZBW)
576
Showing
1
-
10
of
576
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
5
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
6
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
7
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
9
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
10
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
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