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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Bijmolt, Tammo H. A."
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~person:"White, Katherine"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
E-commerce
Konsumentenverhalten
16
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Customer value
3
Environmental consciousness
3
Kundenwert
3
Markenimage
3
Umweltbewusstsein
3
customer engagement
3
customer lifetime value
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Gerechtigkeit
2
Justice
2
Nachhaltige Entwicklung
2
Sustainable development
2
Sustainable product
2
Theorie
2
Theory
2
Viral marketing
2
Virales Marketing
2
Öko-Produkt
2
Advertising
1
Advertising effects
1
Attribution
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand crisis
1
Brand extension
1
Brand management
1
Brand resilience
1
CLV models
1
CSR
1
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Undetermined
7
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Article
16
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
16
Language
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English
16
Author
All
Bijmolt, Tammo H. A.
Choi, Woo Jin
Kumar, V.
White, Katherine
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Coker, Kesha K.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hegner, Sabrina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kang, Jiyun
3
Kannan, P. K.
3
Katona, Zsolt
3
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Published in...
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Journal of marketing
The journal of product & brand management
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Journal of international marketing
2
Journal of marketing research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
International journal of market research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international trade & commerce
1
Journal of media business studies
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
16
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1
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10
of
16
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articles prioritized
date (newest first)
date (oldest first)
1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
3
Negative reviews, positive impact : consumer empathetic responding to unfair word of mouth
Allard, Thomas
;
Dunn, Lea H.
;
White, Katherine
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 86-108
Persistent link: https://www.econbiz.de/10012231631
Saved in:
4
How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine
;
Habib, Rishad
;
Hardisty, David J.
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 22-49
Persistent link: https://www.econbiz.de/10012175983
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
7
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
10
Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
1
2
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