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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Hegner, Sabrina"
~person:"Katona, Zsolt"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
E-commerce
Konsumentenverhalten
14
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Brand management
4
Internet marketing
4
Markenführung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Werbung
4
Advertising effects
3
Brand
3
Customer value
3
Kundenwert
3
Markenartikel
3
Mobile Marketing
3
Mobile marketing
3
Werbewirkung
3
customer engagement
3
customer lifetime value
3
Distribution channel
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
Abfallentsorgung
1
Anthropomorphism
1
Attribution
1
Betriebliche Wertschöpfung
1
Brand avoidance
1
Brand crisis
1
Brand hate
1
Brand love
1
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10
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Article
14
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Article in journal
Article
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Aufsatz in Zeitschrift
14
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English
14
Author
All
Choi, Woo Jin
Hegner, Sabrina
Katona, Zsolt
Kumar, V.
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Coker, Kesha K.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kang, Jiyun
3
Kannan, P. K.
3
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Published in...
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Journal of marketing
The journal of product & brand management
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of business research : JBR
3
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
2
Arts and the market
1
Corporate reputation review : an international journal
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international trade & commerce
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
The TQM journal : the international review of organizational improvement
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
10
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
1
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