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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Customer value
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
customer engagement
3
customer lifetime value
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Kumar, V.
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
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5
MacInnis, Deborah J.
5
Schreier, Martin
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Walker Reczek, Rebecca
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4
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3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Coker, Kesha K.
3
Du, Rex Yuxing
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Eckhardt, Giana M.
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Fang, Eric
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Journal of marketing
The journal of product & brand management
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
6
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
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