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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Pricing strategy
Consumer behaviour
681
Konsumentenverhalten
680
Brand management
331
Markenführung
331
Markenimage
287
Brand
195
Markenartikel
193
Beziehungsmarketing
148
Relationship marketing
148
Social Web
86
Social web
86
Internet marketing
74
Online-Marketing
74
Advertising effects
53
Preismanagement
53
Werbewirkung
53
Marketing management
51
Marketingmanagement
50
Viral marketing
47
Virales Marketing
47
Emotion
42
Luxury goods
41
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41
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37
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36
Online retailing
35
Online-Handel
35
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33
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32
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Kundenzufriedenheit
30
Advertising
28
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27
Personality psychology
25
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349
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Guzman, Francisco
7
Barone, Michael J.
3
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Puzakova, Marina
3
Rindell, Anne
3
Stoel, Leslie
3
Wallace, Elaine
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Batra, Rajeev
2
Broyles, S. Allen
2
Chen, Haipeng
2
Choi, Woo Jin
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Grewal, Dhruv
2
Habel, Johannes
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Houston, Mark B.
2
Janiszewski, Chris A.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Jung Eun
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
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Journal of marketing
The journal of product & brand management
Journal of business research : JBR
477
Journal of retailing and consumer services
423
The journal of brand management : an international journal
221
Psychology & marketing
130
Asia Pacific journal of marketing and logistics
114
International journal of hospitality management
101
Management science : journal of the Institute for Operations Research and the Management Sciences
94
European journal of marketing : EJM
89
Journal of international consumer marketing
80
Journal of marketing communications
78
Journal of revenue and pricing management
76
Journal of retailing
74
Cogent business & management
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of consumer studies
69
Journal of internet commerce
67
International journal of internet marketing and advertising : IJIMA
66
Journal of strategic marketing
66
The journal of consumer marketing
66
Electronic commerce research
65
Journal of fashion marketing and management
65
Marketing intelligence & planning
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of the Academy of Marketing Science
64
International journal of electronic marketing and retailing : IJEMR
63
Marketing letters : a journal of research in marketing
63
Journal of global marketing
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of travel and tourism marketing
54
International journal of retail & distribution management
53
International marketing review
53
The international review of retail, distribution and consumer research
53
Journal of promotion management : innovations in planning and applied research
52
Information systems research : ISR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of Islamic marketing
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of marketing research : JMR
47
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ECONIS (ZBW)
349
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1
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10
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349
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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