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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Viral marketing
Consumer behaviour
681
Konsumentenverhalten
680
Brand management
331
Markenführung
331
Markenimage
287
Brand
195
Markenartikel
193
Beziehungsmarketing
148
Relationship marketing
148
Social Web
86
Social web
86
Internet marketing
74
Online-Marketing
74
Advertising effects
53
Preismanagement
53
Pricing strategy
53
Werbewirkung
53
Marketing management
51
Marketingmanagement
50
Virales Marketing
47
Emotion
42
Luxury goods
41
Luxusgüter
41
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37
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36
Online retailing
35
Online-Handel
35
Einzelhandel
33
Retail trade
33
Brand loyalty
32
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Kundenzufriedenheit
30
Advertising
28
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27
Personality psychology
25
Persönlichkeitspsychologie
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Article
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326
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Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Houston, Mark B.
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Palmatier, Robert W.
3
Puzakova, Marina
3
Rindell, Anne
3
Swaminathan, Vanitha
3
Wallace, Elaine
3
Ailawadi, Kusum L.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Batra, Rajeev
2
Brooks, Gillian
2
Broyles, S. Allen
2
Choi, Woo Jin
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Janakiraman, Ramkumar
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Lowrey, Tina M.
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
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Journal of marketing
The journal of product & brand management
Journal of business research : JBR
531
Journal of retailing and consumer services
445
The journal of brand management : an international journal
220
Psychology & marketing
145
International journal of hospitality management
132
Asia Pacific journal of marketing and logistics
123
Journal of marketing communications
103
International journal of internet marketing and advertising : IJIMA
98
European journal of marketing : EJM
96
Cogent business & management
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of international consumer marketing
89
Journal of internet commerce
82
International journal of consumer studies
78
Electronic commerce research
75
Journal of travel and tourism marketing
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
International journal of electronic marketing and retailing : IJEMR
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of strategic marketing
71
Marketing intelligence & planning
70
The journal of consumer marketing
69
Journal of global marketing
68
Marketing letters : a journal of research in marketing
68
Journal of the Academy of Marketing Science
66
Tourism management : research, policies, practice
65
Journal of fashion marketing and management
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of promotion management : innovations in planning and applied research
59
International marketing review
56
Journal of hospitality marketing & management
56
Information systems research : ISR
55
International journal of contemporary hospitality management
55
Journal of retailing
55
International journal of advertising : the review of marketing communications
52
Journal of Islamic marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
50
The international review of retail, distribution and consumer research
50
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ECONIS (ZBW)
326
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1
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10
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326
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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