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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
~subject:"user-generated content"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
user-generated content
Social Web
125
Social web
125
Consumer behaviour
85
Konsumentenverhalten
85
Internet marketing
71
Online-Marketing
71
Brand management
70
Markenführung
70
Beziehungsmarketing
46
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46
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46
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37
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36
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36
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social media
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13
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11
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10
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Kannan, P. K.
3
Bleier, Alexander
2
Guzman, Francisco
2
Kennedy, Eric
2
Nam, Hyoryung
2
Palmatier, Robert W.
2
Stephen, Andrew T.
2
Wallace, Elaine
2
Amelia, Maria Veronica
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
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1
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1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bezawada, Ram
1
Billore, Aditya
1
Boegershausen, Johannes
1
Borah, Abhishek
1
Breazeale, Mike
1
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1
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1
Cai, Jian
1
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1
Chabuk, Timur
1
Chang, Chia-Wen
1
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Cooper, Tony
1
Cova, Bernard
1
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Datta, Hannes
1
Dessart, Laurence
1
Dobele, Angela R.
1
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1
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Journal of marketing
The journal of product & brand management
Journal of business research : JBR
90
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
38
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
23
The journal of brand management : an international journal
21
Information systems research : ISR
20
Technological forecasting & social change : an international journal
20
Business horizons
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
18
Marketing intelligence & planning
18
Journal of marketing communications
17
Journal of service management
17
The journal of services marketing
16
International journal of business information systems : IJBIS
14
International journal of electronic customer relationship management : IJECRM
14
Journal of hospitality marketing & management
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of management information systems : JMIS
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing management : MM
13
Journal of the Academy of Marketing Science
13
International journal of electronic commerce : IJEC
12
International journal of technology marketing : IJTMkt
12
Journal of global marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of customer behaviour
10
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ECONIS (ZBW)
52
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52
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date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
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