//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
130
Social web
130
Consumer behaviour
88
Konsumentenverhalten
88
Internet marketing
75
Online-Marketing
75
Brand management
71
Markenführung
71
Beziehungsmarketing
46
Brand image
46
Markenimage
46
Relationship marketing
46
Viral marketing
39
Virales Marketing
39
Brand
37
Markenartikel
36
Social media
30
social media
18
Online retailing
16
Online-Handel
16
Customer integration
13
Kundenintegration
13
Social network
11
Soziales Netzwerk
11
Emotion
10
Brand loyalty
8
Facebook
8
Brand love
7
Consumer engagement
7
Marketing management
7
Marketingmanagement
7
user-generated content
7
Advertising effects
6
Brand communities
6
E-commerce
6
Electronic Commerce
6
Markentreue
6
Website
6
Werbewirkung
6
word of mouth
6
more ...
less ...
Online availability
All
Undetermined
95
Free
9
Type of publication
All
Article
135
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
136
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
136
Author
All
Kannan, P. K.
6
Stephen, Andrew T.
4
Janakiraman, Ramkumar
3
Palmatier, Robert W.
3
Wallace, Elaine
3
Bleier, Alexander
2
Brooks, Gillian
2
Dahl, Darren W.
2
Goldenberg, Jacob
2
Grewal, Dhruv
2
Guzman, Francisco
2
Herhausen, Dennis
2
Kennedy, Eric
2
Lu, Shijie
2
Moe, Wendy W.
2
Morgan-Thomas, Anna
2
Nam, Hyoryung
2
Ordenes, Francisco Villarroel
2
Rishika, Rishika
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Stavros, Constantino
2
Swaminathan, Vanitha
2
Veloutsou, Cleopatra
2
Wang, Xin
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Adams, Frank G.
1
Ahearne, Michael
1
Amelia, Maria Veronica
1
Andrews, Michelle
1
Arcand, Manon
1
Areni, Charles Scott
1
Arnould, Eric J.
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Ballings, Michel
1
Barbarossa, Camilla
1
more ...
less ...
Published in...
All
Journal of marketing
The journal of product & brand management
Journal of business research : JBR
474
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
152
International journal of internet marketing and advertising : IJIMA
148
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of marketing communications
97
The journal of media economics
92
Business horizons
91
International journal of advertising : the review of marketing communications
90
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Journal of internet commerce
87
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of media business studies
77
Journal of travel and tourism marketing
77
Journal of promotion management : innovations in planning and applied research
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of information & knowledge management : JIKM
73
International journal of electronic commerce : IJEC
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
The journal of brand management : an international journal
68
Cogent business & management
67
Journal of electronic commerce research : JECR
67
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
more ...
less ...
Source
All
ECONIS (ZBW)
136
Showing
1
-
10
of
136
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
8
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
9
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->