//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Ahuvia, Aaron"
~person:"Argo, Jennifer J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Emotion
1
Grounded Theory
1
Grounded theory
1
Language
1
Markenimage
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Sprache
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Ahuvia, Aaron
Argo, Jennifer J.
Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Peres, Renana
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Steenkamp, Jan-Benedict E. M.
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Angle, Justin
1
Arnould, Eric J.
1
Arora, Neeraj
1
Balachander, Subramanian
1
Basuroy, Suman
1
Bei, Zhiling
1
Bhattacharyya, Siddhartha
1
Biehal, Gabriel
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
more ...
less ...
Published in...
All
Journal of marketing
Marketing letters : a journal of research in marketing
2
Consumer brand relationships : meaning, measuring, managing
1
Journal of business research : JBR
1
Journal of service management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
2
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->