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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Argo, Jennifer J."
~person:"Walker Reczek, Rebecca"
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Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary journal
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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2
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
Saved in:
3
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.
;
Walker Reczek, Rebecca
;
Irwin, Julie …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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