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~isPartOf:"Journal of marketing"
~person:"Alavi, Sascha"
~person:"Petersen, J. Andrew"
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Beziehungsmarketing
4
Relationship marketing
4
B-to-B-Marketing
1
Business-to-business marketing
1
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1
Consumer behaviour
1
Customer value
1
Development aid
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cross-buying
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customer loyalty
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donation variety
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donor relationship management
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field study
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personal selling
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price negotiations
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pricing
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relationship disruption
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relationship marketing
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Alavi, Sascha
Petersen, J. Andrew
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
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Houston, Mark B.
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Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Verhoef, Peter C.
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Ahearne, Michael
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
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Hult, G. Tomas M.
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Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lam, Son K.
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Puzakova, Marina
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Journal of marketing
Journal of the Academy of Marketing Science
3
Journal of personal selling & sales management
2
Academy of Management journal : AMJ
1
Customer engagement marketing
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research : JSR
1
MIT sloan management review
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
4
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1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
Developing donor relationships : the role of the breadth of giving
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011304636
Saved in:
3
Willing to pay more, eager to pay less : the role of customer loyalty in price negotiations
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010463462
Saved in:
4
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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