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~isPartOf:"Journal of marketing"
~person:"Basuroy, Suman"
~person:"Lee, Jongkuk"
~subject:"New product development"
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New product development
Produktentwicklung
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Innovation
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Innovation management
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Inter-firm cooperation
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1990-2006
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abnormal stock returns
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brand management
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Basuroy, Suman
Lee, Jongkuk
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Homburg, Christian
2
Schreier, Martin
2
Slotegraaf, Rebecca J.
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Ahearne, Michael
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Allen, B. J.
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Atuahene-Gima, Kwaku
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Baccarella, Christian V.
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Camacho, Nuno
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Chandukala, Sandeep R.
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Chang, Woojung
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Chatterjee, Subimal
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Chattopadhyay, Amitava
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Chen, Yubo
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Cillo, Paola
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Coviello, Nicole E.
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Dean, Tereza
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Eisingerich, Andreas B
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Ernst, Holger
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Fang, Eric
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Feng, Hui
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Franke, Nikolaus
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Journal of marketing
Journal of marketing research : JMR
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ECONIS (ZBW)
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Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
2
The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
Saved in:
3
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
4
The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios
Lee, Jongkuk
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009270903
Saved in:
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