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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Brand"
~subject:"Kundenintegration"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Kundenintegration
Relationship marketing
Social Web
62
Social web
62
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
22
Virales Marketing
22
social media
18
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15
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15
Beziehungsmarketing
14
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11
Online-Handel
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user-generated content
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word of mouth
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influencer marketing
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19
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Bleier, Alexander
2
Kannan, P. K.
2
Palmatier, Robert W.
2
Arnould, Eric J.
1
Ballings, Michel
1
Bezawada, Ram
1
Brooks, Gillian
1
Chabuk, Timur
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
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1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Herhausen, Dennis
1
Hewett, Kelly
1
Huang, Ming-Hui
1
Huang, Minxue
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kozlenkova, Irina V.
1
Kumar, Ashish
1
Kumar, V.
1
Kwak, Hyokjin
1
Leeflang, Peter
1
Liadeli, Georgia
1
Meire, Matthijs
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Melumad, Shiri
1
Meyer, Robert J.
1
Mukhopadhyay, Anirban
1
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Journal of marketing
Journal of business research : JBR
120
Journal of retailing and consumer services
82
The journal of product & brand management
45
The journal of brand management : an international journal
44
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Technological forecasting & social change : an international journal
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of strategic marketing
26
Business horizons
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing communications
22
Journal of promotion management : innovations in planning and applied research
22
Journal of internet commerce
21
Marketing intelligence & planning
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
19
Journal of service management
18
The journal of services marketing
17
Asia Pacific journal of marketing and logistics
16
International journal of technology marketing : IJTMkt
16
Tourism management : research, policies, practice
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of the Academy of Marketing Science
15
International journal of business information systems : IJBIS
14
International journal of electronic customer relationship management : IJECRM
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of fashion marketing and management
13
Journal of hospitality marketing & management
13
Cogent business & management
12
International journal of advertising : the review of marketing communications
12
International journal of electronic commerce : IJEC
12
Journal of customer behaviour
12
Journal of global marketing
12
Journal of management information systems : JMIS
12
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ECONIS (ZBW)
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
7
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
8
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
10
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
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