//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Brand management"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
Relationship marketing
Social Web
62
Social web
62
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
22
Virales Marketing
22
social media
18
Markenführung
15
Beziehungsmarketing
14
Online retailing
11
Online-Handel
11
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
user-generated content
7
E-commerce
6
Electronic Commerce
6
word of mouth
6
Markenartikel
5
Marketing management
5
Marketingmanagement
5
influencer marketing
5
Advertising
4
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Website
4
Werbung
4
Advertising effects
3
Digital platform
3
Digitale Plattform
3
more ...
less ...
Online availability
All
Undetermined
19
Free
3
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Kannan, P. K.
2
Palmatier, Robert W.
2
Swaminathan, Vanitha
2
Arnould, Eric J.
1
Ballings, Michel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Golmohammadi, Alireza
1
Grewal, Lauren
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Hennig-Thurau, Thorsten
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Hughes, Christian
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kozlenkova, Irina V.
1
Kumar, Ashish
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
151
Journal of retailing and consumer services
95
The journal of brand management : an international journal
65
International journal of internet marketing and advertising : IJIMA
64
The journal of product & brand management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of marketing communications
32
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of strategic marketing
31
Technological forecasting & social change : an international journal
30
Journal of internet commerce
27
Journal of marketing management : MM
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
26
International journal of electronic marketing and retailing : IJEMR
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Psychology & marketing
22
International journal of advertising : the review of marketing communications
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of service management
19
Asia Pacific journal of marketing and logistics
18
Journal of the Academy of Marketing Science
18
Cogent business & management
17
Journal of fashion marketing and management
17
The journal of services marketing
17
Journal of global marketing
16
International journal of business information systems : IJBIS
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of hospitality management
15
European Sport management quarterly : ESMQ
14
International journal of electronic customer relationship management : IJECRM
14
Journal of advertising research
14
Journal of electronic commerce research : JECR
14
Journal of hospitality marketing & management
14
International journal of advertising : the quarterly review of marketing communications
13
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
5
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
8
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
10
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->