//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Marketingtheorie
Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Advertising effects
5
Firm performance
5
Marketing theory
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Social Web
4
Social web
4
Supplier relationship management
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
marketing mix
4
B-to-B-Marketing
3
Börsenkurs
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Grewal, Rajdeep
2
Ben Sliman, Malek
1
Biehal, Gabriel
1
Chakravarty, Anindita
1
Hahn, Alexander
1
Heitmann, Mark
1
Homburg, Christian
1
Jedidi, Kamel
1
Kumar, Alok
1
Kumar, V.
1
Lehmann, Donald R.
1
Li, Yanyan
1
Lilien, Gary L.
1
Neslin, Scott A.
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stahl, Florian
1
Wilczek, Halina
1
more ...
less ...
Published in...
All
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
94
The journal of business & industrial marketing
46
Journal of business-to-business marketing
23
SpringerLink / Bücher
15
Journal of business research : JBR
14
Journal of marketing management : MM
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Legends in marketing
11
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Gabler Edition Wissenschaft
7
Marketing theory and applications
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing communications
6
Marketing intelligence & planning
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Berichte aus der Betriebswirtschaft
5
European journal of marketing : EJM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
McGraw-Hill/Irwin series in marketing
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of customer behaviour
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Springer eBook Collection
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Handbook of business-to-business marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
7
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->