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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Lieferantenmanagement"
~subject:"Marketingtheorie"
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Lieferantenmanagement
Marketingtheorie
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Advertising
5
Advertising effects
5
Firm performance
5
Internet marketing
5
Marketing theory
5
Online-Marketing
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Markenartikel
4
Supplier relationship management
4
Theorie
4
Theory
4
marketing mix
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
3
Competitive advantage
3
Distribution channel
3
Führungskräfte
3
Learning organization
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Article
9
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9
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9
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English
9
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Grewal, Rajdeep
2
Ben Sliman, Malek
1
Biehal, Gabriel
1
Chakravarty, Anindita
1
Dant, Rajiv P.
1
Grewal, Dhruv
1
Hahn, Alexander
1
Heitmann, Mark
1
Homburg, Christian
1
Jedidi, Kamel
1
Kumar, Alok
1
Kumar, V.
1
Lehmann, Donald R.
1
Li, Yanyan
1
Lilien, Gary L.
1
Neslin, Scott A.
1
Palmatier, Robert W.
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stahl, Florian
1
Wilczek, Halina
1
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Published in...
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
74
The journal of business & industrial marketing
38
Journal of business research : JBR
22
Journal of marketing management : MM
17
SpringerLink / Bücher
17
Lehrbuch
16
Journal of business-to-business marketing
14
Journal of strategic marketing
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of the Academy of Marketing Science
10
Legends in marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
7
Marketing theory and applications
7
McGraw-Hill/Irwin series in marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of production economics
5
Marketing intelligence & planning
5
Zeszyty naukowe
5
Berichte aus der Betriebswirtschaft
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing : ZFP ; journal of research and management
4
Technischer Vertrieb
4
Amfiteatru economic : an economic and business research periodical
3
Australasian marketing journal
3
Business horizons
3
Business-to-Business-Marketing
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developing digital marketing : relationship perspectives
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
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ECONIS (ZBW)
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9
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9
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
7
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
9
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
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