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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Werbung"
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Marketingtheorie
Werbung
Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Advertising effects
5
Firm performance
5
Marketing theory
5
Unternehmenserfolg
5
Werbewirkung
5
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4
Decision
4
Entscheidung
4
Lieferantenmanagement
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Theorie
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Theory
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Viral marketing
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marketing mix
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Kumar, V.
2
Aspara, Jaakko
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Biehal, Gabriel
1
Dost, Florian
1
Du, Rex Yuxing
1
Haenlein, Michael
1
Heitmann, Mark
1
Hoffmann, Arvid O. I.
1
Jedidi, Kamel
1
Keller, Kevin Lane
1
Kushwaha, Tarun
1
Lehmann, Donald R.
1
Li, Yanyan
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Libai, Barak
1
Neslin, Scott A.
1
Pennings, Joost M. E.
1
Petersen, J. Andrew
1
Phieler, Ulrike
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Stahl, Florian
1
Wies, Simone
1
Wilbur, Kenneth C.
1
Xu, Linli
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Journal of marketing
SpringerLink / Bücher
18
Lehrbuch
16
Journal of marketing communications
15
Journal of marketing management : MM
15
Journal of business research : JBR
13
AMS review : official publication of the Academy of Marketing Science
12
European journal of marketing : EJM
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Legends in marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of advertising research
8
Journal of historical research in marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory
7
Marketing theory and applications
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Proceedings series / American Marketing Association
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Springer eBook Collection
6
The impact of theory on representations of the consumer and the marketing organisation
6
The marketing review
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
Research
5
Gabler Edition Wissenschaft
4
International journal of economic issues : IJEI
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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
4
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
5
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
7
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
9
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
10
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
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