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~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Internet marketing
Relationship marketing
Social Web
62
Social web
62
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
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11
Online-Handel
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user-generated content
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word of mouth
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Markenartikel
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Marketingmanagement
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influencer marketing
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41
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Kannan, P. K.
3
Palmatier, Robert W.
3
Stephen, Andrew T.
3
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Moe, Wendy W.
2
Schweidel, David A.
2
Swaminathan, Vanitha
2
Arnould, Eric J.
1
Ballings, Michel
1
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1
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1
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1
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1
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1
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1
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1
Chabuk, Timur
1
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1
Cho, Sanghoon
1
Colicev, Anatoli
1
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1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Forman, Christopher
1
Gauri, Dinesh Kumar
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1
Goldenberg, Jacob
1
Golmohammadi, Alireza
1
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1
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1
Groene, Nicole
1
Gu, Flora Fang
1
Gu, Xian
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Journal of marketing
Journal of business research : JBR
238
Journal of retailing and consumer services
133
International journal of internet marketing and advertising : IJIMA
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Technological forecasting & social change : an international journal
70
International journal of advertising : the review of marketing communications
69
Journal of marketing communications
66
The journal of product & brand management
59
Tourism management : research, policies, practice
57
Journal of promotion management : innovations in planning and applied research
55
Business horizons
52
The journal of brand management : an international journal
52
International journal of hospitality management
50
Journal of internet commerce
49
Information systems research : ISR
48
Journal of management information systems : JMIS
48
International journal of electronic marketing and retailing : IJEMR
44
Cogent business & management
43
Journal of strategic marketing
42
International journal of technology marketing : IJTMkt
38
International journal of business information systems : IJBIS
35
Journal of advertising research
35
Marketing intelligence & planning
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Psychology & marketing
34
International journal of advertising : the quarterly review of marketing communications
32
Electronic commerce research
31
Journal of electronic commerce research : JECR
31
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
International journal of e-business research : an official publication of the Information Resources Management Association
30
International journal of electronic commerce : IJEC
29
Journal of marketing management : MM
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of promotion management : JPM
28
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ECONIS (ZBW)
41
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
7
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
10
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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