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~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject:"Medien"
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Brand
Marketingmanagement
Relationship marketing
Viral marketing
Social Web
62
Social web
62
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Online retailing
11
Online-Handel
11
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
user-generated content
7
E-commerce
6
Electronic Commerce
6
word of mouth
6
Markenartikel
5
Marketing management
5
influencer marketing
5
Advertising
4
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
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4
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Advertising effects
3
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Article
39
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Article in journal
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Aufsatz in Zeitschrift
39
Language
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English
39
Author
All
Janakiraman, Ramkumar
3
Kannan, P. K.
3
Palmatier, Robert W.
3
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Lu, Shijie
2
Rishika, Rishika
2
Swaminathan, Vanitha
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Andrews, Michelle
1
Arnould, Eric J.
1
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
Bezawada, Ram
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Sanghoon
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Ding, MengQi
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Goldenberg, Jacob
1
Golmohammadi, Alireza
1
Gordon, Brett R.
1
Grewal, Lauren
1
Gu, Flora Fang
1
Gu, Xian
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
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Journal of marketing
Journal of business research : JBR
203
Journal of retailing and consumer services
106
International journal of internet marketing and advertising : IJIMA
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of marketing communications
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
The journal of product & brand management
54
Industrial marketing management : the international journal for industrial and high-tech firms
50
Information systems research : ISR
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
41
International journal of hospitality management
39
Technological forecasting & social change : an international journal
37
Business horizons
36
International journal of electronic marketing and retailing : IJEMR
36
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the review of marketing communications
35
Journal of strategic marketing
35
Psychology & marketing
35
Journal of internet commerce
33
Journal of management information systems : JMIS
33
Journal of marketing management : MM
30
Journal of electronic commerce research : JECR
29
Electronic commerce research
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of the Academy of Marketing Science
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Marketing intelligence & planning
26
Journal of advertising research
25
International journal of advertising : the quarterly review of marketing communications
24
International journal of technology marketing : IJTMkt
24
International journal of business information systems : IJBIS
23
The journal of services marketing
23
International journal of contemporary hospitality management
22
Cogent business & management
21
International journal of consumer studies
21
Journal of global marketing
21
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ECONIS (ZBW)
39
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39
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date (oldest first)
1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
8
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
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