//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"word of mouth"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Relationship marketing
word of mouth
Social Web
57
Social web
57
Consumer behaviour
28
Internet marketing
28
Konsumentenverhalten
28
Online-Marketing
28
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
14
Brand management
14
Markenführung
14
social media
14
Online retailing
9
Online-Handel
9
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
E-commerce
6
Electronic Commerce
6
user-generated content
6
Markenartikel
5
Advertising
4
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Website
4
Werbung
4
Advertising effects
3
Digital platform
3
Digitale Plattform
3
Marketing
3
more ...
less ...
Online availability
All
Undetermined
16
Free
3
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Bleier, Alexander
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Kannan, P. K.
2
Palmatier, Robert W.
2
Arnould, Eric J.
1
Ballings, Michel
1
Bezawada, Ram
1
Brooks, Gillian
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Golmohammadi, Alireza
1
Grewal, Lauren
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kozlenkova, Irina V.
1
Kumar, Ashish
1
Kumar, V.
1
Kwak, Hyokjin
1
Leeflang, Peter
1
Liadeli, Georgia
1
Ludwig, Stephan
1
Maglio, Sam J.
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
102
Journal of retailing and consumer services
77
The journal of product & brand management
44
International journal of internet marketing and advertising : IJIMA
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of brand management : an international journal
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
24
Technological forecasting & social change : an international journal
24
Journal of marketing communications
23
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Journal of service management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of services marketing
16
Information systems research : ISR
15
Psychology & marketing
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Cogent business & management
12
International journal of hospitality management
12
Journal of customer behaviour
12
Journal of hospitality marketing & management
12
Journal of electronic commerce research : JECR
11
Journal of global marketing
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
8
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->