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~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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Brand image
Herkunftsbezeichnung
Markenimage
60
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
38
Markenführung
38
Brand
19
Markenartikel
19
Marketing management
9
Marketingmanagement
9
brand equity
9
Social Web
7
Social web
7
Beziehungsmarketing
6
Relationship marketing
6
Advertising effects
5
Brand extension
5
Markentransfer
5
Werbewirkung
5
branding
5
International marketing
4
Internationales Marketing
4
Internet marketing
4
Online-Marketing
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Corporate reputation
3
Firmenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product design
3
Product liability
3
Produktgestaltung
3
Produkthaftung
3
Theorie
3
Theory
3
brand management
3
brands
3
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Undetermined
30
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1
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Article
60
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Article in journal
60
Aufsatz in Zeitschrift
60
Language
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English
60
Author
All
Kwak, Hyokjin
3
Puzakova, Marina
3
Steenkamp, Jan-Benedict E. M.
3
Balachander, Subramanian
2
Batra, Rajeev
2
Cleeren, Kathleen
2
Eilert, Meike
2
Heerde, Harald J. van
2
Kalaignanam, Kartik
2
Kushwaha, Tarun
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Rocereto, Joseph F.
2
Swaminathan, Vanitha
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Barone, Michael J.
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
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Published in...
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Journal of marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
60
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60
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1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
3
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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