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~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Electronic Commerce"
~subject:"Filmwirtschaft"
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Search: subject_exact:"Soziale Internetplattform"
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Brand management
Electronic Commerce
Filmwirtschaft
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Viral marketing
22
Virales Marketing
22
social media
18
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Online retailing
10
Online-Handel
10
Brand image
7
Markenimage
7
Social network
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Soziales Netzwerk
7
user-generated content
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E-commerce
6
word of mouth
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Brand
5
Markenartikel
5
influencer marketing
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Customer integration
4
Data Mining
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Data mining
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Film industry
4
Kundenintegration
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Marketing management
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Marketingmanagement
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Advertising
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Advertising effects
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Digital platform
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Article
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23
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Bleier, Alexander
2
Brooks, Gillian
2
Lu, Shijie
2
Palmatier, Robert W.
2
Stephen, Andrew T.
2
Swaminathan, Vanitha
2
Wang, Xin
2
Arnould, Eric J.
1
Bergey, Paul K.
1
Bhattacharyya, Siddhartha
1
Caldieraro, Fabio
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cunha, Marcus
1
Dahl, Darren W.
1
Ding, MengQi
1
Edeling, Alexander
1
Fang, Eric
1
Gensler, Sonja
1
Grewal, Dhruv
1
Harmeling, Colleen M.
1
Hennig-Thurau, Thorsten
1
Herhausen, Dennis
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Hughes, Christian
1
Iacobucci, Dawn
1
Jamal, Zainab
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kim, Eunsoo
1
Kozlenkova, Irina V.
1
Kupfer, Ann-Kristin
1
Kwak, Hyokjin
1
Kübler, Raoul
1
Leeflang, Peter
1
Ludwig, Stephan
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Malhotra, Pankhuri
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Journal of marketing
Journal of business research : JBR
132
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
58
The journal of brand management : an international journal
57
The journal of product & brand management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Technological forecasting & social change : an international journal
32
Journal of management information systems : JMIS
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
SpringerLink / Bücher
30
International journal of electronic marketing and retailing : IJEMR
28
Journal of internet commerce
28
Journal of promotion management : innovations in planning and applied research
28
Electronic commerce research
26
Information systems research : ISR
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing management : MM
25
Business horizons
24
Journal of marketing communications
24
Springer eBook Collection
22
Tourism management : research, policies, practice
22
International journal of advertising : the review of marketing communications
21
Marketing intelligence & planning
21
International journal of business information systems : IJBIS
20
Journal of electronic commerce research : JECR
20
Journal of fashion marketing and management
18
Asia Pacific journal of marketing and logistics
17
International journal of hospitality management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Springer Proceedings in Business and Economics
17
International journal of electronic commerce : IJEC
16
Journal of open innovation : technology, market, and complexity
16
Journal of the Academy of Marketing Science
16
Psychology & marketing
16
Cogent business & management
15
International journal of contemporary hospitality management
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
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ECONIS (ZBW)
23
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
3
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
4
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
8
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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