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~isPartOf:"Journal of marketing"
~subject:"Electronic Commerce"
~subject:"Filmwirtschaft"
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Search: subject_exact:"Soziale Internetplattform"
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Electronic Commerce
Filmwirtschaft
Social Web
57
Social web
57
Consumer behaviour
27
Konsumentenverhalten
27
Internet marketing
26
Online-Marketing
26
Viral marketing
19
Virales Marketing
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Beziehungsmarketing
14
Brand management
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14
Relationship marketing
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social media
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user-generated content
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Lu, Shijie
2
Palmatier, Robert W.
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Wang, Xin
2
Bergey, Paul K.
1
Bleier, Alexander
1
Caldieraro, Fabio
1
Cunha, Marcus
1
Ding, MengQi
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Fang, Eric
1
Harmeling, Colleen M.
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Hennig-Thurau, Thorsten
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Huang, Minxue
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Iacobucci, Dawn
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Jamal, Zainab
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Kim, Eunsoo
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1
Kupfer, Ann-Kristin
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Kübler, Raoul
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Moon, Sangkil
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Ozcan, Kerimcan
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Pähler vor der Holte, Nora
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Ramaswamy, Venkatram
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Reinartz, Werner J.
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Ryoo, Jun Hyun
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Shulman, Jeffrey D.
1
Stephen, Andrew T.
1
Trusov, Michael
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Xiao, Bangming
1
Zhang, Jonathan Z.
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Journal of marketing
Journal of business research : JBR
29
Journal of management information systems : JMIS
26
Journal of retailing and consumer services
25
Electronic commerce research
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Information systems research : ISR
21
SpringerLink / Bücher
20
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of electronic commerce research : JECR
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of internet commerce
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
International journal of electronic commerce : IJEC
11
International journal of internet marketing and advertising : IJIMA
11
Journal of open innovation : technology, market, and complexity
11
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Premier reference source
9
Electronic commerce research and applications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Springer Proceedings in Business and Economics
8
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of networking and virtual organisations : IJNVO
7
Journal of the Academy of Marketing Science
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Administrative Sciences : open access journal
6
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ECONIS (ZBW)
10
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
6
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
7
Strategic information transmission in peer-to-peer lending markets
Caldieraro, Fabio
;
Zhang, Jonathan Z.
;
Cunha, Marcus
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 42-63
Persistent link: https://www.econbiz.de/10011810253
Saved in:
8
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
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