Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Year of publication: |
2010
|
---|---|
Authors: | Moon, Sangkil ; Bergey, Paul K. ; Iacobucci, Dawn |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 1, p. 108-121
|
Subject: | Filmwirtschaft | Film industry | Social Web | Social web | Bewertung | Evaluation | Erfolgsfaktor | Success factor |
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