//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Relationship marketing
Social Web
62
Social web
62
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Online retailing
11
Online-Handel
11
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
user-generated content
7
E-commerce
6
Electronic Commerce
6
word of mouth
6
Brand
5
Markenartikel
5
Marketing management
5
influencer marketing
5
Advertising
4
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Website
4
Werbung
4
Advertising effects
3
Digital platform
3
Digitale Plattform
3
more ...
less ...
Online availability
All
Undetermined
14
Free
4
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Palmatier, Robert W.
3
Bleier, Alexander
2
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Bezawada, Ram
1
Brooks, Gillian
1
Chabuk, Timur
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Goldenberg, Jacob
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Gu, Flora Fang
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Hennig-Thurau, Thorsten
1
Herhausen, Dennis
1
Hewett, Kelly
1
Huang, Ming-Hui
1
Huang, Minxue
1
Janakiraman, Ramkumar
1
Kannan, P. K.
1
Keller, Kevin Lane
1
Kozinets, Robert V.
1
Kozlenkova, Irina V.
1
Kumar, Ashish
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Kwak, Hyokjin
1
Kübler, Raoul
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
111
Journal of retailing and consumer services
70
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of strategic marketing
29
The journal of brand management : an international journal
26
Business horizons
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of internet commerce
22
Journal of marketing communications
22
Journal of promotion management : innovations in planning and applied research
22
Marketing intelligence & planning
20
Technological forecasting & social change : an international journal
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
17
Journal of service management
17
The journal of business & industrial marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Cogent business & management
14
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of technology marketing : IJTMkt
14
International journal of electronic customer relationship management : IJECRM
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of electronic commerce research : JECR
12
Journal of global marketing
12
Journal of hospitality marketing & management
12
Tourism management : research, policies, practice
12
Journal of customer behaviour
11
Journal of fashion marketing and management
11
The service industries journal
11
International journal of electronic commerce : IJEC
10
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
6
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
8
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
9
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
10
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->