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~isPartOf:"Journal of marketing"
~subject:"Social relations"
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Search: subject_exact:"Soziale Internetplattform"
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Social relations
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Online retailing
10
Online-Handel
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Brand image
7
Markenimage
7
Social network
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Soziales Netzwerk
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user-generated content
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E-commerce
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Electronic Commerce
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word of mouth
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Brand
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Markenartikel
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influencer marketing
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Film industry
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Filmwirtschaft
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Kundenintegration
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Marketingmanagement
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Ferraro, Rosellina
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Houston, Mark B.
1
Janakiraman, Ramkumar
1
Mukhopadhyay, Anirban
1
Park, Eunho
1
Rishika, Rishika
1
Sridhar, Shrihari
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Yoo, Byungjoon
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Journal of marketing
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of business research : JBR
25
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
12
Journal of management information systems : JMIS
11
Information systems research : ISR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Management information systems : mis quarterly
8
CESifo working papers
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Asia Pacific journal of marketing and logistics
6
Electronic commerce research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
Cogent business & management
4
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER working paper series
4
Tourism management : research, policies, practice
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Discussion paper
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of human resource management
3
International journal of networking and virtual organisations : IJNVO
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
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1
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
2
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
3
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
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