Social influence effects in online product ratings
Year of publication: |
2012
|
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Authors: | Sridhar, Shrihari ; Srinivasan, Raji |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 70-88
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Subject: | online ratings | social influence | product failure | product recovery | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Online-Handel | Online retailing |
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