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~isPartOf:"Journal of marketing"
~subject:"Unternehmenserfolg"
~subject:"Unternehmenswert"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Shareholder value"
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Unternehmenserfolg
Unternehmenswert
Value creation
Shareholder Value
13
Shareholder value
13
shareholder value
4
Customer value
3
Firm value
3
Kundenwert
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Börsenkurs
2
Consumer behaviour
2
Konsumentenverhalten
2
Share price
2
Werbewirkung
2
1993-2000
1
Absorption
1
Advertising
1
Aktionäre
1
B-to-B-Marketing
1
B2B marketing
1
Benchmarking
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand image
1
Business network
1
Business start-up
1
Business-to-business marketing
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Börsengang
1
Cash Flow
1
Cash flow
1
Complaint management
1
Corporate Governance
1
Corporate governance
1
Customer satisfaction
1
Direct marketing
1
Direktmarketing
1
Einzelhandel
1
Ereignisstudie
1
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Aufsatz in Zeitschrift
Lehrbuch
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English
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Aspara, Jaakko
1
Dotzel, Thomas
1
Fader, Peter
1
Feng, Hui
1
Hardie, Bruce G. S.
1
Hoffmann, Arvid O. I.
1
McCarthy, Daniel M.
1
Morgan, Neil A.
1
Pennings, Joost M. E.
1
Rego, Lopo L.
1
Shankar, Venkatesh
1
Wies, Simone
1
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Journal of marketing
The journal of corporate finance : contracting, governance and organization
9
Journal of financial economics
8
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
6
Journal of the Academy of Marketing Science
6
Die Betriebswirtschaft : DBW
5
Investment management and financial innovations
5
Betriebswirtschaftliche Forschung und Praxis : BFuP
4
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
4
International review of economics & finance : IREF
4
Research in international business and finance
4
Strategic management journal
4
Controlling & management review : Zeitschrift für Controlling & Management
3
Corporate governance : an international review
3
International journal of business excellence
3
International journal of business performance management : IJBPM
3
International journal of economics and finance
3
International review of financial analysis
3
Journal of banking & finance
3
Journal of business research : JBR
3
African journal of accounting, auditing and finance : AJAAF
2
Afro-Asian Journal of Finance and Accounting : AAJFA
2
Applied economics
2
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
2
Asia-Pacific journal of financial studies
2
Business & society
2
California management review
2
Cogent business & management
2
Corporate social responsibility and environmental management
2
Der Betrieb
2
European financial management : the journal of the European Financial Management Association
2
European research studies
2
Financial management
2
Financial markets, institutions & instruments
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of business performance management
2
International journal of disclosure and governance
2
International journal of financial research
2
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ECONIS (ZBW)
4
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1
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
2
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
3
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
4
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
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