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Boyd jr., Harper W.
7
Westfall, Ralph
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Westfall, Ralph L.
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Journal of marketing
Business horizons
5
Marketing management and the Indian economy
4
Comparative marketing systems : a cultural approach
3
Journal of marketing research : JMR
3
Marketing management and administrative action
2
Harvard business review : HBR
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Plotting marketing strategy : a new orientation
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1
An attitudinal framework for advertising strategy
Boyd jr., Harper W.
;
Ray, Michael L.
;
Strong, Edward C.
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002026616
Saved in:
2
Interviewers as a source of error in surveys
Boyd jr., Harper W.
;
Westfall, Ralph
- In:
Journal of marketing
19
(
1955
),
pp. 311-324
Persistent link: https://www.econbiz.de/10002026767
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3
The marketing structure of Venezuela
Boyd jr., Harper W.
;
Clewett, Richard M.
;
Westfall, Ralph L.
- In:
Journal of marketing
22
(
1958
)
4
,
pp. 391-397
Persistent link: https://www.econbiz.de/10002026813
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4
Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
McClelland, …
- In:
Journal of marketing
34
(
1970
)
2
,
pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
Saved in:
5
Retailing in Great Britain
Boyd jr., Harper W.
;
Piercy, Ivan
- In:
Journal of marketing
27
(
1963
)
1
,
pp. 29-35
Persistent link: https://www.econbiz.de/10002026863
Saved in:
6
Marketing in India
Westfall, Ralph
;
Boyd jr., Harper W.
- In:
Journal of marketing
25
(
1960
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10003018705
Saved in:
7
The use of structured tecniques in motivation research
Westfall, Ralph L.
;
Boyd jr., Harper W.
;
Campbell, Donald T.
- In:
Journal of marketing
22
(
1957
)
2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10003018731
Saved in:
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