Media models for the industrial goods advertiser : A do-it-yourself opportunity
[Von] Harper W. Boyd jr.; Henry J. Claycamp and Charles W. McClelland
| Year of publication: |
1970
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|---|---|
| Authors: | Boyd jr., Harper W. ; Claycamp, Henry J. ; McClelland, Charles W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 34.1970, 2, p. 23-27
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| Subject: | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002026828