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Consumer behaviour
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E-commerce
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Online-Handel
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Advertising effects
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Brand image
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basket value
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innovation
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message framing
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multivariate mixed-effects models
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online retailing
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Chandukala, Sandeep R.
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Liu, Qing
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Fisher College of Business Working Paper
3
Journal of retailing
3
Foundations and trends in marketing : FTMKT
2
Marketing Science
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Marketing letters : a journal of research in marketing
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Kelley School of Business Research Paper
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ECONIS (ZBW)
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Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
2
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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