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Brand image
62
Markenimage
62
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
40
Markenführung
40
Brand
21
Markenartikel
21
Marketing management
9
Marketingmanagement
9
Personality psychology
9
Persönlichkeitspsychologie
9
brand equity
9
Social Web
7
Social web
7
Beziehungsmarketing
6
Relationship marketing
6
Advertising effects
5
Brand extension
5
Markentransfer
5
USA
5
United States
5
Werbewirkung
5
branding
5
International marketing
4
Internationales Marketing
4
Internet marketing
4
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Corporate reputation
3
Experiment
3
Firmenimage
3
Product design
3
Product liability
3
Produktgestaltung
3
Produkthaftung
3
Theorie
3
Theory
3
brand management
3
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Undetermined
33
Free
3
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Article
68
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Article in journal
68
Aufsatz in Zeitschrift
68
Language
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English
68
Author
All
Kwak, Hyokjin
3
Puzakova, Marina
3
Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Argo, Jennifer J.
2
Balachander, Subramanian
2
Batra, Rajeev
2
Breugelmans, Els
2
Cleeren, Kathleen
2
Du, Katherine M.
2
Eilert, Meike
2
Heerde, Harald J. van
2
Kalaignanam, Kartik
2
Kushwaha, Tarun
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Rocereto, Joseph F.
2
Swaminathan, Vanitha
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Winterich, Karen Page
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Alba, Joseph W.
1
Angle, Justin
1
Aquino, Karl
1
Bagozzi, Richard P.
1
Bakker, Arnold B.
1
Barone, Michael J.
1
Belschak, Frank
1
Berger, Jonah
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Breiner, Florian
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
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Published in...
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Journal of marketing
Journal of business research : JBR
702
The journal of brand management : an international journal
353
The journal of product & brand management
317
Journal of retailing and consumer services
312
Discussion paper series / IZA
247
Psychology & marketing
209
Journal of vocational behavior
200
Journal of business ethics : JOBE
198
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
194
IZA Discussion Papers
174
International journal of hospitality management
158
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Tourism management : research, policies, practice
143
European journal of marketing : EJM
135
SpringerLink / Bücher
134
International journal of selection and assessment
127
Journal of business and psychology
127
Journal of travel and tourism marketing
125
Asia Pacific journal of marketing and logistics
123
IZA Discussion Paper
116
Journal of marketing communications
106
Journal of career development
104
Working paper / National Bureau of Economic Research, Inc.
101
Cogent business & management
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
99
Journal of economic psychology : research in economic psychology and behavioral economics
97
Academy of Management journal : AMJ
94
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
94
Leadership
92
NBER working paper series
90
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
87
Journal of international consumer marketing
86
The journal of consumer marketing
86
Human relations
85
Human performance
84
Journal of managerial psychology
83
Industrial marketing management : the international journal for industrial and high-tech firms
82
Journal of marketing management : MM
81
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ECONIS (ZBW)
68
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68
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
4
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
5
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
6
Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
7
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
8
Consumer self-control and the biological sciences : implications for marketing stakeholders
Zheng, Yanmei
;
Alba, Joseph W.
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012593257
Saved in:
9
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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