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Mobile phone
6
Mobiltelefon
6
Consumer behaviour
4
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Mobile communications
3
Mobilkommunikation
3
Brand management
2
Internet marketing
2
Markenführung
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Advertising effects
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Automotive industry
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Beziehungsmarketing
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Einzelhandel
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Kfz-Industrie
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Forman, Christopher
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Herrmann, Andreas
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Hu, Ye
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Ittersum, Koert van
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Katona, Zsolt
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Lam, Son K.
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Landwehr, Jan Rüdiger
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Journal of marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
74
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
28
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
Information economics and policy : IEP
17
Journal of business research : JBR
17
International journal of business information systems : IJBIS
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
SpringerLink / Bücher
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
Working paper
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
NET Institute Working Paper
9
Tourism management : research, policies, practice
9
Young consumers : insight and ideas for responsible marketers
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
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ECONIS (ZBW)
6
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1
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
2
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
4
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
5
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
6
The role of within-brand and cross-brand communications in competitive growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003838426
Saved in:
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