In-store mobile phone use and customer shopping behavior : evidence from the field
Year of publication: |
July 2018
|
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Authors: | Grewal, Dhruv ; Ahlbom, Carl-Philip ; Beitelspacher, Lauren Skinner ; Noble, Stephanie M. ; Nordfält, Jens |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 4, p. 102-126
|
Subject: | in-store mobile phone use | distraction | retail purchases | attention capacity | eye tracking | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications |
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