//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
467
Consumer behaviour
290
Konsumentenverhalten
290
Marktforschung
175
Beziehungsmarketing
124
Relationship marketing
124
USA
110
United States
110
Marketing management
98
Marketingmanagement
98
Brand management
81
Markenführung
81
Werbung
74
Innovation
65
Brand image
62
Markenimage
62
Social Web
62
Social web
62
Marketing
60
Einzelhandel
59
Markenartikel
55
Absatz
54
Verbraucher
54
Internet marketing
52
Online-Marketing
52
Customer satisfaction
51
Kundenzufriedenheit
51
Brand
46
Lieferantenmanagement
45
Supplier relationship management
45
Theorie
45
Theory
45
Advertising
43
Produktgestaltung
42
Viral marketing
41
Virales Marketing
41
New product development
40
Produktentwicklung
40
Salespeople
37
Verkaufspersonal
37
more ...
less ...
Online availability
All
Undetermined
393
Free
46
Type of publication
All
Article
2,831
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
952
Aufsatz in Zeitschrift
952
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Bibliografie enthalten
2
Bibliography included
2
Reprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Undetermined
1,869
English
968
Author
All
Homburg, Christian
41
Kumar, V.
41
Palmatier, Robert W.
28
Grewal, Dhruv
24
Moorman, Christine
22
Ahearne, Michael
19
Grewal, Rajdeep
19
Pauwels, Koen
19
Heide, Jan B.
17
Luo, Xueming
16
Morgan, Neil A.
16
Srinivasan, Raji
16
Stremersch, Stefan
16
Tellis, Gerard J.
16
Chandy, Rajesh K.
15
Hunt, Shelby D.
15
Kotler, Philip
15
Lehmann, Donald R.
15
Mahajan, Vijay
15
Wieseke, Jan
15
Bharadwaj, Sundar G.
14
Day, George S.
14
Kannan, P. K.
13
Lilien, Gary L.
13
Sridhar, Shrihari
13
Ailawadi, Kusum L.
12
Houston, Mark B.
12
Mittal, Vikas
12
Rust, Roland T.
12
Verhoef, Peter C.
12
White, Katherine
12
Fang, Eric
11
Hennig-Thurau, Thorsten
11
Jayachandran, Satish
11
Singh, Jagdip
11
Skiera, Bernd
11
Hoyer, Wayne D.
10
Prabhu, Jaideep C.
10
Schweidel, David A.
10
Tuli, Kapil R.
10
more ...
less ...
Institution
All
American Marketing Association
4
Federal Trade Commission
2
AMA
1
ARF
1
Advertising Research Foundation
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
American Marketing Association: Sub-Committee on Descriptive Classification of Income Levels
1
American Marketing Association: Sub-Committee on Dolar Classification of Incomes
1
Committee on Income Classifications
1
Jewel Tea Company
1
PARM
1
United States Supreme Court
1
more ...
less ...
Published in...
All
Journal of marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,206
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
more ...
less ...
Source
All
ECONIS (ZBW)
1,886
OLC EcoSci
951
Showing
31
-
40
of
2,837
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
32
User-generated physician ratings and their effects on patients' physician choices : evidence from Yelp
Chen, Yiwei
;
Lee, Stephanie
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10014582825
Saved in:
33
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
34
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
35
Bad news? Send an AI. Good news? Send a human
Garvey, Aaron M.
;
Kim, Taewoo
;
Duhachek, Adam
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 10-25
Persistent link: https://www.econbiz.de/10013474250
Saved in:
36
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
37
Beyond income : dynamic consumer financial vulnerability
Salisbury, Linda Court
;
Nenkov, Gergana Y.
;
Blanchard, …
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 657-678
Persistent link: https://www.econbiz.de/10014325395
Saved in:
38
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
39
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
40
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->