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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of monetary economics"
~subject:"Financial market"
~subject:"Schätzung"
~subject:"Zielgruppe"
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Search: subject_exact:"Segmentierung von Märkten"
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Journal of marketing analytics : JMA
Journal of monetary economics
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8
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1
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
2
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
3
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
4
Segmentation of the senior market : how do different variable sets discriminate between senior segments?
Koubaa, Yamen
;
Tabbane, Rym Srarfi
;
Hamouda, Manel
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10011855259
Saved in:
5
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
6
Access policy and money market segmentation
Kraenzlin, Sébastien
;
Nellen, Thomas
- In:
Journal of monetary economics
71
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011381559
Saved in:
7
Aggregate implications of micro asset market segmentation
Edmond, Chris
;
Weill, Pierre-Olivier
- In:
Journal of monetary economics
59
(
2012
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10009622497
Saved in:
8
Nontraded goods, market segmentation, and exchange rates
Dotsey, Michael
;
Duarte, Margarida
- In:
Journal of monetary economics
55
(
2008
)
6
,
pp. 1129-1142
Persistent link: https://www.econbiz.de/10003790147
Saved in:
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