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Journal of marketing analytics : JMA
Advances In Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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One man's path to marketing analytics
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011539915
Saved in:
2
Optimizing time-limited price promotions
Hanna, Richard
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011662831
Saved in:
3
A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Shankaranarayanan, Ganesan
;
Even, Adir
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 14-37
Persistent link: https://www.econbiz.de/10011380448
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