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~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~subject:"Innovation"
~subject:"Telemarketing"
~subject:"United States"
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Innovation
Telemarketing
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Internet marketing
4
Online-Marketing
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Vertriebsweg
3
Consumer behaviour
2
Konsumentenverhalten
2
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2
Social web
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USA
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sharing economy
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Advertising
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Advertising effects
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Beziehungsmarketing
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Brand
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Brand image
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Journal of marketing channels : ... distribution systems, strategy, and management
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of business research : JBR
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of advertising : official publication of the American Academy of Advertising
7
Technological forecasting & social change : an international journal
7
Journal of open innovation : technology, market, and complexity
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Internet advertising : theory and research
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
NBER working paper series
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Springer Proceedings in Business and Economics
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Discussion papers / CEPR
3
EBSCOhost eBook Collection
3
Electronic commerce research
3
Health marketing quarterly
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
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Domains of digital marketing channels in the sharing economy
Key, Thomas Martin
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011749080
Saved in:
2
The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.
;
Hair, Joseph F.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
Saved in:
3
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
4
Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.
;
Artis, Andrew B.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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