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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
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Search: subject_exact:"Brand management"
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Brand management
247
Markenführung
247
Consumer behaviour
153
Konsumentenverhalten
153
Brand image
136
Markenimage
136
Brand
84
Markenartikel
83
Advertising effects
47
Werbewirkung
47
Social Web
44
Social web
44
Internet marketing
40
Online-Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Marketing management
30
Marketingmanagement
30
Advertising
28
Werbung
27
Viral marketing
15
Virales Marketing
15
social media
15
brand equity
13
Emotion
12
Corporate reputation
11
Firmenimage
11
brand attitude
11
Luxury goods
10
Luxusgüter
10
branding
10
KMU
9
SME
9
Emerging economies
8
Schwellenländer
8
advertising
8
Branding
7
Product design
7
Produktgestaltung
7
brand image
7
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148
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Article
244
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3
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246
Aufsatz in Zeitschrift
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Abimbola, Temi
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Anabila, Peter
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biraghi, Silvia
2
Brooks, Gillian
2
Casaló, Luis V.
2
Dahl, Darren W.
2
Dean, Dianne
2
Fuchs, Christoph
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kitchen, Philip J.
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
Melewar, T. C.
2
Morgan, Neil A.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Peres, Renana
2
Pich, Christopher
2
Pope, Nigel
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Rita, Paulo
2
Sarkar, Abhigyan
2
Schau, Hope Jensen
2
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of promotion management : innovations in planning and applied research
75
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
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ECONIS (ZBW)
247
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91
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
92
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
93
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
94
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
95
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
96
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
97
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
98
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
99
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
100
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
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