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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
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Search: subject_exact:"Brand management"
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Brand management
240
Markenführung
240
Consumer behaviour
147
Konsumentenverhalten
147
Brand image
131
Markenimage
131
Brand
80
Markenartikel
79
Advertising effects
46
Werbewirkung
46
Social Web
43
Social web
43
Internet marketing
39
Online-Marketing
39
Beziehungsmarketing
34
Relationship marketing
34
Marketing management
30
Marketingmanagement
30
Advertising
28
Werbung
27
Viral marketing
15
Virales Marketing
15
social media
14
brand equity
13
Emotion
12
Corporate reputation
11
Firmenimage
11
Luxury goods
10
Luxusgüter
10
brand attitude
10
KMU
9
SME
9
branding
9
Emerging economies
8
Schwellenländer
8
advertising
8
Branding
7
Product design
7
Produktgestaltung
7
brand image
7
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237
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239
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239
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2
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Abimbola, Temi
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Anabila, Peter
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biraghi, Silvia
2
Brooks, Gillian
2
Casaló, Luis V.
2
Dahl, Darren W.
2
Dean, Dianne
2
Fuchs, Christoph
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kitchen, Philip J.
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
Melewar, T. C.
2
Morgan, Neil A.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Peres, Renana
2
Pich, Christopher
2
Pope, Nigel
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Rita, Paulo
2
Sarkar, Abhigyan
2
Schau, Hope Jensen
2
Srivastava, R. K.
2
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
Journal of business research : JBR
584
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
89
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
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ECONIS (ZBW)
240
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240
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
Saved in:
8
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
9
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
10
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
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